When Citycom called and said they wanted to capture their new wrapped Tesla with the drone, we instantly had a plan in mind.
Citycom offer a variety of Telecom services to businesses all over Glasgow. One of the services they offer is a Rapid Response Unit, helping businesses get their IT issues resolved very quickly, often within hours.
Citycom wanted us to capture the vehicle driving through the city to let their customers know they're just a phone call away from supporting them.
We captured the car all over the city with a combination of drone and the DJI Osmo to get stable shots on the ground.
The Osmo uses the same technology as the drones we use so it was really easy to integrate it into the shoot and capture some really epic content.
Citycom also wanted us to capture customer testimonial videos to show the real impact the company can have on their business.
A study by Brightcove found that video testimonials can increase conversion rates by up to 80%. They offer potential customers a true insight into the advantages and value of your product or service. Witnessing and listening to a positive experience from an actual customer is more convincing than just reading text on a website.
We visited three of Citycoms customers and interviewed their staff. We also captured behind the scenes footage of their operations to add some colour to the videos. We wanted to create strong videos that showcased the impact Citycom had on the businesses they were working with.
Output
We produced highly effective customer testimonial videos highlighting Citycom's work and the positive influence they have on their clients. Citycom were delighted with the video quality and have already started leveraging them to convert potential customers into actual customers.
What did City Com say?
"Outstanding Drone and Video Production Services"
We hired HawkAye to create videos for our businesses, CitycomUK and CityprintUK. They filmed our vehicles using drones and cameras and recorded customer testimonials. They also provided still photos to use on our website.With CitycomUK being a leading provider of telecoms, printers, and IT support, we needed videos that met our professional standards. Scott and the team delivered exactly that. Scott was fantastic from start to finish. He helped us plan the day, picked great filming spots around Glasgow, and really listened to what we wanted. He built the whole project around our needs. Even our customer giving the testimonial mentioned how professional Scott was. Everything was done on time, and watching the drone and car-following shots come together was a real highlight.We asked HawkAye to create these videos to improve our website and give new clients a better idea of what we do. The results were better than we expected. The videos have completely transformed our website. The testimonial clips are so well-edited that new clients have told us they helped them decide to work with us. Scott was approachable, friendly, and really knew his stuff. He always responded quickly to emails and calls, which made the whole process even easier.If you’re looking for high-quality videos and someone great to work with, we’d definitely recommend Hawkaye.
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