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Elevate your social media in 2024 with Drone content

Updated: Jan 22

In Glasgow, where tradition meets contemporary, HawkAye's drone content showcases the city from a new perspective. Our drone footage captures the unique essence of Glasgow, offering an engaging way to present your brand. This innovative approach is tailored to resonate with locals and enhance your social media presence. With HawkAye, experience Glasgow's charm in a fresh, impactful way, creating an immersive experience that's grabs people's attention and increases engagement on social media.


Clyde Riverside Drone Capture
Clyde Riverside Drone Capture

Benefits of Using Drone Content in Social Media in 2024


Share the Bigger Picture



Drone Flying at the Hydro
Drone Flying at the Hydro

Glasgow, with its rich history and vibrant culture, deserves a spotlight that captures its essence. Drone content allows businesses to showcase the larger narrative by offering breathtaking aerial views of the city. Whether it's an architectural masterpiece or a sprawling event, sharing the bigger picture not only engages your audience but also instills a sense of connection. A study by Social Media Today found that posts with captivating visuals receive 94% more views, enhancing your brand's visibility and leaving a lasting impression on potential customers.


Scroll Stopping Content


In the ever-evolving landscape of social media, standing out is crucial. Drone content provides a fresh perspective that captivates audiences and sparks their curiosity. Imagine unveiling a new product or service through a dynamic aerial video – it's bound to generate buzz. According to a report by HubSpot, social media posts with videos receive 48% more views than those without, and incorporating drone footage takes engagement to new heights. HawkAye, with its experience in drone content, can help your Glasgow-based brand create visually stunning content that stops your audiences from scrolling and instead captures their imagination.



It's Different


Differentiation is key in a crowded digital space. Drone content not only offers a unique viewing experience but also positions your brand as innovative and forward-thinking. By breaking away from the mundane, you create a memorable impression. A study by Forbes highlights the importance of innovation in brand perception, and incorporating drone content into your social media strategy can be the game-changer that sets your Glasgow business apart.


Using Data to Illustrate the Benefits

Social Media Stats
Social Media Stats

The impact of drone content isn't just anecdotal; the numbers speak for themselves. Data from a survey conducted by Statista revealed that businesses using drone footage experienced a 73% increase in customer engagement. By leveraging HawkAye's expertise, Glasgow brands can access this wealth of data to tailor their content strategy, ensuring it resonates with their target audience.

Our recent work with Radisson RED in Glasgow is the perfect example, our drone content received, on average, 42% more engagement that their normal content.

We also collaborate with Radisson on some of their posts which further boosts their engagement.


Summary

Drone Flying at the Hydro

In conclusion, as the digital landscape continues to evolve, businesses in Glasgow can't afford to miss out on the benefits of drone content. Whether it's sharing the grandeur of the city, boosting engagement, or simply standing out from the crowd, integrating drone footage into your social media strategy is a decision that pays dividends. With HawkAye as your partner, the skies are the limit for your brand's social media reach in 2024.


Contact us to see if we can elevate your social media content

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