HawkAye Showcases Glasgow on the Iconic Piccadilly Lights 🔦
- Scott
- 5 days ago
- 2 min read
London’s Piccadilly Lights is one of the world’s most recognisable advertising landmarks — a digital stage normally reserved for global brands, tech giants and global campaigns. On Tuesday, it became home to a story about Glasgow.
For ten minutes, thousands of people walking through central London looked up to see HawkAye’s cinematic drone footage, shining a light on Glasgow’s vibrant cityscape on behalf of Invest Glasgow.
🎥 How HawkAye Helped Glasgow Take Over Piccadilly Circus
HawkAye was commissioned by Invest Glasgow to help showcase the city as a dynamic place to live, work and invest. Using our growing library of premium Glasgow drone stock footage, we created a bespoke edit tailored to the complex display requirements of the famous screen.
🛠 Our role included:
Selecting strategic footage that captures Glasgow’s culture, architecture and innovation
Creating a high-impact cinematic advert using stock filmed by HawkAye
Formatting the content to meet Piccadilly’s unique technical specifications
Delivering a huge, ultra-high-resolution file suitable for large-scale display
From iconic landmarks to hidden corners of the city, the advert showed a mix of locations: some instantly recognisable, others waiting to be discovered.
🌍 Why This Matters for Glasgow
Invest Glasgow’s aim was simple but powerful: show why Glasgow is a world-class place to live, work and invest.
By showcasing the city on one of the busiest screens in Europe, the campaign:
Amplified Glasgow’s reputation on a global stage
Highlighted its creative and economic growth
Positioned the city as a hub of innovation, culture and opportunity
Watch the footage on the big screen 🖥️
🚁 HawkAye: Capturing a City from a Different Perspective
Being chosen to represent Glasgow on such an iconic platform is a milestone for HawkAye. What began as creative drone exploration around the city has evolved into a resource that now supports major organisations, campaigns and brands across the UK.
Every day, we capture Glasgow from a different perspective.
📌 Want to Work With us?
We work with brands and organisations to create impactful drone content that makes them stand out online.
.
Comments